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Content for: https://course.theecommclubhouse.com/c/module-1/sections/412417/lessons/1543403
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In this video, we’re going to talk about something important to SEO and that is backlinks.
So what is backlink? If you go to ahrefs, and type in Wholesale Ted, you’ll see what type of websites have a backlink to our website. You’ll see an article from Entreprenuer.com where I talk about what I love doing the most. Under my feature, there’s a link that when you click it, it goes to my Wholesale Ted website. That link that Entrepreneur.com posted is what you call a backlink. It’s a link that goes to an outside page.
Essentially, Google treats backlinks as recommendations from other sites. Google wants to see that you are creative and have optimized your website.
If we can get some strong backlinks with a strong SEO strategy, it’s possible to outrank the others.
What do I mean by a strong backlink?
Well, Google doesn’t look at all backlinks as equal. Nope. Think about it, I’ve got a backlink from Entreprenuer.com and I’ve got a backlink from Dropship News. Do you think getting a backlink from Entreprenuer.com is as prestigious as getting a backlink from Dropship News. The backlink from Entreprenuer.com is coming from an authoritative website thus Google values it much higher.
Authorative backlinks are what you really want so you they are the backlink that you really need to have. If you go back to ahrefs and check on Wholesale Ted, you will see that it’s not the backlink from Entrepreneur.com that has the most clicks. It’s actually my backlink to my website Wholesale Ted.
Google loves to see social media accounts that have lots of followers that have actual active fans linking back to your account, they highly value this. And the easiest way to grow real, active fan base in Instagram is through “niche meme pages”.
For example, this IG account that I am following even if I’m not an accountant, it’s called big4accountant. It’s got lots of memes and jokes and I think they kinda hilarious. It makes me feel lucky and blissful that I don’t have to deal with office job. Even I can appreciate these memes.
A link in the bio would be a very powerful backlink. So that’s going to be our secrete SEO strategy. In addition to the on page SEO we have done, your goal is to grow at least meme instagram page and link back to it in your bio.
So I’m going to quickly show you now how to do this. Now, go to your Instagram account and click on the stripe lines button.
Then scroll down to Settings then click Add account. Now click Sign up.
Then complete the sign up process. You can use your email address or phone number to sign up. After that just click on change username and then type in any username that you would like to use. If you want to change it later you can do that as well. On the add the photo section, you can skip as we’ll be adding a profile picture shortly.
Once, you’ve done this, then go ahead and add 20 funny videos or images to your page. And here are some ways on how you can find these.
One way is to go to reddit and type in your niche and do a search for that. For example, if you niche is dog, do a search for that and the select to look at the top posts form the last month. You can also go to Instagram and do a search of posts related to your niche and you can share them in your page.
The other way is to go to Pinterest and type funny dog meme or funny dog images and with that you’ll have lots of images pop up.
You can also create your own memes. You can do that by Imageflip and create a meme super easy.
Now that you have your account set up, it’s time to grow it so that you can 10 thousand or hundred of thousands followers and maybe one day, even to 1M plus followers. To grow it, you need to be committed to updating it daily.
Luckily, it’s very easy to do. Each day, post 2 funny video or pictures to your account. You also want to make sure that for each post that you make that you include a comment of 30 different, relevant hashtags which is the most that you can use.
Usually, hashtags that have 5000 posts is good for organic growth. If you pick super popular hashstags, your post is going to be dwarfed by bigger pages who are using them as well.
You can find hashtag ideas on all-hashtags.com.
I also recommend that each day, you follow 50 Instagram users who are interested in similar pages to yours. This is very easy to do. Go to a pre-existing meme page in your niche, click on the most recent picture and click the likes then follow the people that have liked their photo or video. When you do this, the person you followed will get a notification that you followed them, this will encourage them to go and check out your page and if they like it they will follow you back. You can follow and then unfollow them after a week.
And don’t limit yourself to one Instagram page, you can create several pages. By taking the time and effort these Instagram pages that are relevant to your store, you will also be driving organic traffic to it. As your pages grow, people will start looking at the link on your bio. And you know what, that is potential customer and potential sales.
So go ahead now and get started with your first Instagram meme page.